20 Videos, 385 Million Views [Case Study]

This faceless YouTube channel has made over $1,000,000 from 20 videos. Just how do they do it?

The breakdown

I’ve been obsessed with this channel for a long time:

Social blade stats showing 385 million views

There’s a good chance you’ve seen videos from it before — or at least had them recommended to you.

What’s so impressive about it?


  • They rarely upload (20 videos in 4.5 years)
  • They don’t show their face
  • They don’t use over-the-top ‘YouTuber’ editing
  • Their thumbnails are extremely basic
  • Their titles aren’t overly dramatic

This begs the question: how do they do it?

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20 videos, 385 million views…how do they do it?