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How Indexsy Increased YouTube CTR By 375%

This week, Indexsy, a 2,000-subscriber channel in the digital marketing niche, released their most popular video ever. After just one day, it was already 25-times more popular than the channel’s other recent uploads. Whilst community excitement for the video’s release played a large part in driving views and increasing click-through rate (CTR), the packaging of ... Read more

My (Anti) AI Strategy: Doubling Down On Video

With the rise of artificial intelligence and changes aplenty in Google search, it’s becoming increasingly important for publishers and content creators to provide something no one (or no robot) can; your opinion, your expertise, your creativity, your story. This is true regardless of the medium you publish on. But whilst AI will certainly disrupt the ... Read more